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How To Win In Ecom

Yaw Okyere

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Aug 12, 2024

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4 Min Read

If you're not actively trying to succeed in e-commerce, this is not for you.

Hi I’m Yaw. Over the last 3 I’ve built my ecommerce brand, Ava Estell to over $20m in sales.

Dashboard showing online store sessions, total sales, and total orders for all channels from October 2020 to August 2024.

Sales over time

But I didn’t just start 3 years ago, this has been an 8 year journey for me to get to this stage, and through that time you can be sure I’ve learnt a lot about what it takes to build a successful ecom brand, even to the stage of delivering these lessons on stage to Meta and their partner brands.

Two people sit on stools during a Meta presentation.

At Meta HQ Ireland

If i knew what I know now, 8 years ago, I won't have spent 5 years figuring it out.

As a a result, I've gone ahead and put together a no nonsense, straight to the point guide of everything you need to do to give yourself the best chances of success in ecom, something like this would have saved me 5 years of failed projects and hopefully it does the same for you.

What you’ll get for $49.99 is a PDF guide that takes you though

  1. The Idea Equation - too often I see founders romantacise about their idea, which often lead them down the wrong path. You don’t want to be pushing a rock up a hill. We’ll go through how to validate your ecom idea so you can push your rock down a hill.

  2. The Finance Equation - Another area I see founders learn about when it’s too late - not deeply understanding their contribution margins. We’ll go through everything you need to set you up for success on the finance side.

  3. Order Economics - this is to ensure that you don’t leave any money on the table and you’re able to maximise each order.

  4. Funnel Setup - this is to make sure you’re naturing every customer the right way to allow you to build a predictable and sustainable business.

  5. Growth Equation - The key things you need to pay attention to, to profitably scale and grow your brand without having to break your back.

  6. A 2 hr video recording running you through the PDF and explaining everything as a master class.

Person holding a card that reads, 'Congratulations Ava Estell on reaching 100,000 orders, June 22, 2022.'

There is no long sales pitch here, just proof that I’ve been through the stage you’re at now and learnt the hard way.


My hope is this guide will be able to save you at the very least several nights of agony and sleepless nights and I think that alone is worth $49.99, don’t you think so?

Author Profile

A man in glasses and a microphone participates in a discussion panel.

Yaw Okyere

Yaw is an acclaimed ecommerce founder and educator, with a passion for continuous learning and pushing the boundaries on what is possible.